Accurat

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Understand real-world behaviour

Accurat is a location intelligence company that converts location data into trusted insights for retail, media and app owners.

Choose your sector

AI-powered market research for retail

Benchmark your true visit market share with MarketMonitor and accurately measure campaign foot traffic lift via CampaignCompass.

 

Key insights

  • Monitor brand visit evolution
  • Competitor gain & loss statements
  • Track customer cross-shopping habits
  • Isolate custom store groups & regions
  • Measure post-campaign foot traffic lift

AI-powered 
media insights

Validate network impressions with DOOH Reach, track conversion via Campaign Attribution, and target profiles with Audience Selectivity.

 

Key insights:

  • Measure unmodelled network reach
  • Map reached audience demographics
  • Verify real-world customer journeys
  • Benchmark networks against peers
  • Optimize future campaigns

Location insights for
your mobile app

Capture real-world user mobility patterns to enrich your first-party data and trigger hyper-local, context-aware engagement with our Location SDK.

 

Key insights:

  • Understand user mobility patterns
  • Enrich first-party data layers
  • Anonymize secure data collection
  • Analyze real-world churn risk
  • Build behavioral lookalike audiences
Frequently asked questions

Accurat works with independent data sources rather than relying on client-provided data. This makes our insights ready to use immediately, with daily updates and reliable coverage for both large networks and smaller stores

We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.

Location intelligence combines real-world movement, geographic context and behavioral data to explain how people interact with places. It helps make sense of where visits happen, how locations relate to one another, and how patterns evolve across brands, retail environments and media exposure. By turning location signals into structured insight, it creates a clearer understanding of consumer behaviour across markets.

Accurat combines historical behavioural analysis with near real-time monitoring. Historical data explains long-term visitor behaviour, including origin, profile, visit frequency and movement patterns. Real-time data counts visitors at a specific Point of Interest (POI) and is available with a 48-hour delay due to processing and validation.

Location intelligence makes it possible to compare retailers based on real-world visitation behaviour. Accurat measures share of visits, loyalty and visit transfer between competitors using anonymized location data, helping retailers understand how their market position evolves over time.

Accurat measures whether campaigns lead to additional store visits by analysing behavioural differences between exposed and non-exposed audiences. This helps quantify real drive-to-store impact and understand which campaigns, regions or channels generate measurable behavioural uplift.

By analysing anonymized movement patterns, Accurat helps organisations understand where audiences come from, how they move between locations and which places they visit over time. These insights help retailers and media companies better understand catchment areas, mobility patterns and real-world audience behaviour.