ACCURAT RAISED 1.1 MIO EUROS IN ITS FIRST FUNDING
TO GROW ITS LOCAL & INTERNATIONAL PRESENCE ACCURAT RAISED 1.1
MIO EUROS

Improve your brand & local performance
‍using real-world consumer insight

Our location intelligence suite provides daily actionable brand, consumer & market insights with unprecedented accuracy to help you see the bigger picture.

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You're in good company

Accurat is trusted by major brands across industries

80% of sales is generated offline: time to understand the bigger picture.

Up until now, brands had to rely on archaic methods such as market research conducted with a fraction of their customer base with a clear declaration bias. Today, Accurat provides understanding of customers in many different markets based on actual behaviour, measured for hundreds of thousands. Time to see what those insights can learn you about your brand, store & market performance.

Benchmark the performance of your brand & local presence on different key metrics

Evaluate your brand and store performance for key metrics such as traffic, loyalty, frequency, share of visits, recency, catchment area...
Compare your results with last year and follow your evolution month by month
Benchmark results with your (in)direct competitors and overall category averages

ABOUT 'BRAND & CATEGORY'

“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette, Strategy Manager

Consumer, brand & market insights

Understand visits & audiences attracted
Evaluate your brand's performance on multiple levels
What competitors do your customers visit mostly?
Benchmark results with your (in)direct competitors

ABOUT 'BRAND & CATEGORY'

“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette, Strategy Manager

Understand, optimize or grow your network

Detailed insights of your catchment area
Understand local traffic & compare with competitors
Analyze store remodellings or new local entrants
Analyze local potential to improve (re)allocations

ABOUT 'STORE & NETWORK'

“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux

Understand & reach behaviour-based audiences

Understand your penetration for 200+ audiences
Create custom real-world behaviour based audiences
Understand the potential of different reach solutions
Leverage location-based triggers for targeted reach

ABOUT 'AUDIENCE REACH'

“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts, Communications director

Optimize the ROI of your door-to-door campaigns

Understand the impact of your current campaigns
Map where your current customer base lives
Improve your distribution to target relevant potential
Benchmark your different door-to-door efforts

ABOUT 'FOLDER OPTIMISATION'

“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts, Communications director

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"Quick access to reliable data is crucial. It is the reason why Accurat acquired in no time a permanent place in the set of analytical solutions we use to underpin our strategic decisions."

Roel Dekelver, Director Communications and Stakeholder Management