Understand real-world behaviour

Accurat works with independent data sources rather than relying on client-provided data. This makes our insights ready to use immediately, with daily updates and reliable coverage for both large networks and smaller stores

We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.

Location intelligence combines real-world movement, geographic context and behavioral data to explain how people interact with places. It helps make sense of where visits happen, how locations relate to one another, and how patterns evolve across brands, retail environments and media exposure. By turning location signals into structured insight, it creates a clearer understanding of consumer behaviour across markets.

Accurat combines historical behavioural analysis with near real-time monitoring. Historical data explains long-term visitor behaviour, including origin, profile, visit frequency and movement patterns. Real-time data counts visitors at a specific Point of Interest (POI) and is available with a 48-hour delay due to processing and validation.

Location intelligence makes it possible to compare retailers based on real-world visitation behaviour. Accurat measures share of visits, loyalty and visit transfer between competitors using anonymized location data, helping retailers understand how their market position evolves over time.

Accurat measures whether campaigns lead to additional store visits by analysing behavioural differences between exposed and non-exposed audiences. This helps quantify real drive-to-store impact and understand which campaigns, regions or channels generate measurable behavioural uplift.

By analysing anonymized movement patterns, Accurat helps organisations understand where audiences come from, how they move between locations and which places they visit over time. These insights help retailers and media companies better understand catchment areas, mobility patterns and real-world audience behaviour.