Retail intelligence based on real-world behaviour understanding

Our location intelligence suite provides daily actionable brand, consumer & market insights with unprecedented accuracy to help you see the bigger picture.

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You're in good company

Accurat is trusted by major brands across industries

80% of sales is generated offline: time to understand the bigger picture.

Up until now, brands had to rely on archaic methods such as market research conducted with a fraction of their customer base with a clear declaration bias. Today, Accurat provides understanding of customers in many different markets based on actual behaviour, measured for hundreds of thousands. Time to see what those insights can learn you about your brand, store & market performance.
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“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette, Strategy Manager

How do we help retail brands
‍see the bigger picture?

Consumer & market insights and evolutions

FOR CMI, BI & MARKETING TEAMS

Benchmark your brand with your competitors to understand the evolution in your market. Get national & regional insights into your performance across a multitude of KPIs.

CMI INSIGHTS

Understand & improve local performance

FOR RETAIL & REGIONAL MANAGERS

Evaluate the performance of your individual locations and compare results with your nearby competitors. Understand relevant & attainable potential & know how to improve.

LOCAL INSIGHTS

Improve & analyse
your door-to-door distribution

FOR MEDIA, DOOR-TO-DOOR & MARKETING TEAMS

Understand the drive-to-store impact of your current door-to-door efforts. Improve your distribution zones and save money while closely following up impact at dropped zones.

DOOR-TO-DOOR

Embed location-based technology in your app

FOR MARKETING, MEDIA & CRM TEAMS

Add location-based features such as 'sort on location' in a gdpr-proof manner and start collecting first party data. Profile your users & target them with location based notifications.

SDK INTEGRATION

Consumer & market insights and evolutions

FOR CMI, BI & MARKETING TEAMS

Benchmark your brand with your competitors to understand the evolution in your market. Get national & regional insights into your performance across a multitude of KPIs.

CMI INSIGHTS >

Understand & improve local performance

FOR RETAIL & REGIONAL MANAGERS

Evaluate the performance of your individual locations and compare results with your nearby competitors. Understand relevant & attainable potential & know how to improve.

LOCAL INSIGHTS >

Improve & analyse
your door-to-door distribution

FOR MEDIA, DOOR-TO-DOOR & MARKETING TEAMS

Understand the drive-to-store impact of your current door-to-door efforts. Improve your distribution zones and save money while closely following up impact at dropped zones.

DOOR-TO-DOOR >

Embed location-based technology in your app

FOR MARKETING, MEDIA & CRM TEAMS

Add location-based features such as 'sort on location' in a gdpr-proof manner and start collecting first party data. Profile your users & target them with location based notifications.

SDK INTEGRATION >

How do we help retail brands see the bigger picture?

Consumer & market insights and evolutions

FOR CMI, BI & MARKETING

Benchmark your brand with your competitors to understand the evolution in your market. Get national & regional insights into your performance across a multitude of KPIs.

CMI INSIGHTS >

Understand & improve local performance

FOR RETAIL & REGIONAL MANAGERS

Evaluate the performance of your individual locations and compare results with your nearby competitors. Understand your relevant & attainable potential & know how to improve.

LOCAL INSIGHTS >

Improve & analyse your door-to-door distribution

FOR MEDIA & MARKETING TEAMS

Understand the drive-to-store impact of your current door-to-door efforts. Improve your distribution zones and save money, while closely following up impact at dropped zones.

DOOR-TO-DOOR IMPACT >

Embed location-based technology in your app

FOR MARKETING, MEDIA & CRM TEAMS

Add location-based features such as 'sort on location' in a gdpr-proof manner and start collecting first party data. Profile your users & target them with location based notifications.

SDK INTEGRATION >

How do we help retail brands see the bigger picture?

Consumer & market insights and evolutions

FOR CMI, BI & MARKETING

Competitor benchmarking & ongoing KPI tracking for management reporting.

Media impact analysis of your own and competitors’ efforts on multiple KPIs.

Track expanding competitors to follow up cannibalisation impact of their growth.

Evaluate relative performance during holidays, the health crisis or recession with your market.

CMI INSIGHTS >

Understand & improve local performance

FOR RETAIL & REGIONAL MANAGERS

Internal benchmarking of your locations on KPIs incl. penetration, market share, loyalty...

Compare your location with nearest market contenders and understand where to improve

Understand relevant potential of each location via demographics & actual behaviour

Take data-informed decisions together with your store managers or franchisees

LOCAL INSIGHTS >

Improve & analyse your door-to-door distribution

FOR MEDIA & MARKETING TEAMS

Understand the drive-to-store impact of your current door-to-door efforts

Get insights into each distribution zone's audiences & performance

Build an improved distribution plan using KPIs about your brand, consumers & market

Analyse the impact of your changes on visits and other important metrics over time

DOOR-TO-DOOR IMPACT >

Embed location-based technology in your app

FOR MARKETING, MEDIA & CRM TEAMS

Simplify adding location-based features such as 'sort on location' in a gdpr-proof manner

Prove drive-to-store or even sales impact from app interactions & push notifications

Build behaviour-based audiences to improve customer understanding & targeting

Improve targeting & send push notifications when people are near or in your location

SDK INTEGRATION >

Benchmark the performance of your brand & local presence on different key metrics

Evaluate your brand and store performance for key metrics such as traffic, loyalty, frequency, share of visits, recency, catchment area...
Compare your results with last year and follow your evolution month by month
Benchmark results with your (in)direct competitors and overall category averages

ABOUT 'BRAND & CATEGORY'

“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette, Strategy Manager

Consumer, brand & market insights

Understand visits & audiences attracted
Evaluate your brand's performance on multiple levels
What competitors do your customers visit mostly?
Benchmark results with your (in)direct competitors

ABOUT 'BRAND & CATEGORY'

“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette, Strategy Manager

Understand, optimize or grow your network

Detailed insights of your catchment area
Understand local traffic & compare with competitors
Analyze store remodellings or new local entrants
Analyze local potential to improve (re)allocations

ABOUT 'STORE & NETWORK'

“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux

Understand & reach behaviour-based audiences

Understand your penetration for 200+ audiences
Create custom real-world behaviour based audiences
Understand the potential of different reach solutions
Leverage location-based triggers for targeted reach

ABOUT 'AUDIENCE REACH'

“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts, Communications director

Optimize the ROI of your door-to-door campaigns

Understand the impact of your current campaigns
Map where your current customer base lives
Improve your distribution to target relevant potential
Benchmark your different door-to-door efforts

ABOUT 'FOLDER OPTIMISATION'

“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts, Communications director

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