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Improve your retail decision making
using real-world consumer insights

Daily actionable brand, consumer & market insights with unprecedented accuracy at your fingertips

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Retail brands improve their retail & media impact using Accurat's real-world behaviour understanding:

Consumer, brand & market insights

  • Understand visits & audiences attracted
  • Evaluate your brand's performance on multiple levels
  • What competitors do your customers visit mostly?
  • Benchmark results with your (in)direct competitors
ABOUT 'BRAND & CATEGORY'
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette, Strategy Manager

Understand, optimize or grow your network

  • Detailed insights of your catchment area
  • Understand local traffic & compare with competitors
  • Analyze store remodellings or new local entrants
  • Analyze local potential to improve (re)allocations
 ABOUT 'STORE & NETWORK'
“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux

Understand & reach behaviour-based audiences

  • Understand your penetration for 200+ audiences
  • Create custom real-world behaviour based audiences
  • Understand the potential of different reach solutions
  • Leverage location-based triggers for targeted reach
ABOUT 'AUDIENCE REACH'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts, Communications director

Measure drive-to-store impact for your campaigns

  • Evaluate drive-to-store impact for (D)OOH, door to door, digital (folders), TV, radio...
  • Calculate each touchpoint's ROAS (return on ad spend)
  • Evaluate the impact on specific audiences or locations
  • Compare results across campaigns & your industry
ABOUT 'MEDIA ATTRIBUTION'
“We managed to analyze our print folders' drive to store contribution & improved our distribution for future success”.

Britta Rhym, Marketing director

Optimize the ROI of your door-to-door campaigns

  • Understand the impact of your current campaigns
  • Map where your current customer base lives
  • Improve your distribution to target relevant potential
  • Benchmark your different door-to-door efforts
ABOUT 'FOLDER OPTIMISATION'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts, Communications director
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Guarantees embedded...

The believes that guide us are your best guarantee for impactful solutions.
Privacy by design
All data collected, processed or shared (only on an aggregated level !) is fully GDPR-compliant. Best in class security measures make sure all data is safe & sound.
First party data as a cornerstone
In times of cookie-less worlds and privacy sensitivity as high on the agenda as today, we believe first party is your best possible asset to approach the future.
Data quality as our main priority
The quality of behaviour-based insights puts a multi-faceted challenge for which we go above & beyond. We do not just comply with standards, we set the bar with both automated & manual processes.
Representativity baked-in
Our growing panel of individual app users passes the test of representativity and are corrected on multiple levels such as NIS-6 (zip code), POI level ... so derived insights can be trusted fully.
MORE ABOUT US...

The right product for your need

Insights dashboards

Real-world behaviour insights tailored to your brand or industry, readily available in comprehensible dashboards.

SDK integration

Embed location based benefits and start collecting first party real-world behaviour data and increase your revenue while doing so.

Data-as-a-service

Connect our real-world behaviour data pool of insights to your own apps, whether it's about locations or aggregated real-world behaviour.

Publisher solutions

Collect first party data, profile users to target ads and content & prove your media impact by measuring additional visits to your advertisers' stores.

Try the Accurat platform for free

Request access to our demo environment and get a 30 minute free of charge real-world behaviour consulting session.
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Improve decision making via real-world consumer insights

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Accurat BV, Leernsesteenweg 155, 9800 Deinze, Belgium - VAT BE0725.498.434
SOLUTIONS
Consumer & market insightsStore & real estate insightsAudience insightsMedia & advertising impact
ProductS
Insights dashboardsSDK integrationData-as-a-servicePublisher solutions
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