Accurat

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Real-world consumer behaviour intelligence for retailers and media companies across Europe.

Accurat is a behavioural market intelligence company that measures how consumers move, visit and choose brands, using anonymised, GDPR-compliant location data across Europe.

Choose your sector

AI-powered market research for retail

AI-powered market research for retail

Track market performance, benchmark competitors, and measure the real-world impact of your marketing campaigns.

 
AI-powered media insights

AI-powered 
media insights

Validate network impressions with (D)OOH Reach, track conversion via Campaign Attribution, and target profiles with Audience Selectivity.

 
Location insights for your mobile app

Location insights for
your mobile app

Capture real-world user mobility patterns to enrich your first-party data and trigger hyper-local, context-aware engagement with our Location SDK.

 

What is behavioural market intelligence?

Behavioural market intelligence combines real-world movement, geographic context and behavioural data to understand how consumers interact with places and brands. It reveals where consumers go, which brands they visit, how they move between competitors, and how behaviour changes over time across markets.

By transforming anonymised, GDPR-compliant location signals into structured market intelligence, Accurat provides an objective view of real-world consumer behaviour — complementing what consumers buy and what they say with evidence of what they actually do.

17.2 Billion

Processed coordinates in 2025

8.9 Billion

Interactions coordinates in 2025

Why leading companies choose Accurat

GDPR compliant & secure

Your data is processed securely and fully GDPR-compliant.

Daily updates

Continuous data collection delivers fresh insights every day.

Measured, not modelled

Our insights reflect real behaviour, not simulated estimates.

95% data accuracy

Accurate, representative data delivers insights you can always trust.

What our customers say

  1. Quick access to reliable data is crucial. That's why Accurat has quickly secured a firm place among the analytical solutions we use to support our strategic decisions.
    Roel DekelverRoel Dekelver Director of Communication and Stakeholder Management at Delhaize Belgium
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Frequently asked questions

Accurat works with independent data sources rather than relying on client-provided data. This makes our insights ready to use immediately, with daily updates and reliable coverage for both large networks and smaller stores

We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.

Location intelligence combines real-world movement, geographic context and behavioral data to explain how people interact with places. It helps make sense of where visits happen, how locations relate to one another, and how patterns evolve across brands, retail environments and media exposure. By turning location signals into structured insight, it creates a clearer understanding of consumer behaviour across markets.

Accurat combines historical behavioural analysis with near real-time monitoring. Historical data explains long-term visitor behaviour, including origin, profile, visit frequency and movement patterns. Real-time data counts visitors at a specific Point of Interest (POI) and is available with a 48-hour delay due to processing and validation.

Location intelligence makes it possible to compare retailers based on real-world visitation behaviour. Accurat measures share of visits, loyalty and visit transfer between competitors using anonymized location data, helping retailers understand how their market position evolves over time.

Accurat measures whether campaigns lead to additional store visits by analysing behavioural differences between exposed and non-exposed audiences. This helps quantify real drive-to-store impact and understand which campaigns, regions or channels generate measurable behavioural uplift.

By analysing anonymized movement patterns, Accurat helps organisations understand where audiences come from, how they move between locations and which places they visit over time. These insights help retailers and media companies better understand catchment areas, mobility patterns and real-world audience behaviour.