Why we exist?
Accurat is a location intelligence startup, providing actionable insights to retail brands including Ahold group, Lidl and Aldi as well as for media companies such as Clear Channel.
We believe good decision making is based on solid and complete data. Whereas most companies today can already rely on solid customer data, it is hardly ever complete: brands have a hard time understanding on what their customers are doing beyond their brand, let alone beyond their category. In comes real-world behaviour understanding.
Current practices to support decision making have multiple shortcomings. Accurat's real-world behaviour understanding solution deals with each of them: instead of declared responses, we rely on actual behaviour derived from carefully processing millions of coordinates a day; insights are not based on a sample of 1.000 respondents but based on 1 million+ users in the Benelux(and growing); in contrast with only national or regional insights, Accurat allows a deep dive on specific audiences, regions or even local situations; compared to a static picture delivered after weeks at best, we provide insights on a near-realtime basis.
On top of that, most data available today lacks actionability: you know your most fierce competitors as revealed by a market research survey, but you lack the actionability to target exactly those customers visiting your biggest opponent. With Accurat we bridge the gap between insights & actions by making sure you can improve and evaluate your door-to-door and your (digital) out of home planning targeting the most relevant audiences.