Accurat's real-world behaviour insights
Panel-based survey insights
Transaction data insights
Your own sales & retail data
How it works?
A few 1.000 panelists share their actual store tickets.
Bank statement data of opt-in users is the basis for insights.
Insights are derived from internal CRM & ticket data.
Size of panel
5.000 - 10.000
10.000 - 100.000
your opt-in #s
Representativity models in use
✓ Socio demo
✓ Provinces
✓ Provinces
✓ Socio demo
✓ Provinces
✓ Provinces
Biased by presence of more loyal customers
Insights to derive
✓ Market penetration
✓ Frequency
✓ Recency
✓ Budget spent
✓ Market share
✓ Loyalty
✓ Budget transfer
✓ Frequency
✓ Recency
✓ Budget spent
✓ Market share
✓ Loyalty
✓ Budget transfer
✓ Market penetration
✓ Frequency
✓ Recency
✓ Budget spent
✓ Market share
✓ Loyalty
✓ Budget transfer
✓ Frequency
✓ Recency
✓ Budget spent
✓ Market share
✓ Loyalty
✓ Budget transfer
✓ Market penetration
✓ Frequency
✓ Recency
✓ Budget spent
✓ Frequency
✓ Recency
✓ Budget spent
Depth of insights
✓ National
✓ Regional
✓ Regional
✓ National
✓ Regional
✓ Regional
✓ National
✓Regional
✓ Store level
✓ Custom store groups
✓Regional
✓ Store level
✓ Custom store groups
Audience profiling
✓ RFM & loyalty
✓ Categories bought
✓ Categories bought
✓ RFM & loyalty
✓ RFM & loyalty
✓ Categories bought
✓ Categories bought
Drive to store evaluation model
✗ Not possible
✗ Not possible
Based on estimated sales impact
Competitor benchmarking
✓ Limited # of brands
✓ Only in own category
✓ Only in own category
✓ Limited # of brands
✓ Cross-category
✓ Cross-category
✗ Not possible
Time-based comparisons
Back to start of first survey
Back to start of first data collection
Comparison for own brand only
Service model
Monthly reports
Regular reports
Internal ad hoc requests & reports
Delivery times
Near realtime
3-4 weeks delay
Near realtime
Near realtime
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