Why choose Accurat over other solutions?

Discover how our data is different from other types of solutions and why real-world behaviour data is extremely powerful for your future decision making.

Discover how our data is different from other types of solutions and why real-world behaviour data is extremely powerful for your future decision making.



Accurat's real-world behaviour insights
Panel-based survey insights
Transaction data insights
Your own sales & retail data
How it works?
A few 1.000 panelists share their actual store tickets.
Bank statement data of opt-in users is the basis for insights.
Insights are derived from internal CRM & ticket data.
Size of panel
5.000 - 10.000
10.000 - 100.000
your opt-in #s
Representativity models in use
Socio demo
Provinces
Socio demo
Provinces
Biased by presence of more loyal customers
Insights to derive
Market penetration
Frequency
Recency
Budget spent
Market share
Loyalty
Budget transfer
Market penetration
Frequency
Recency
Budget spent
Market share
Loyalty
Budget transfer
Market penetration
Frequency
Recency
Budget spent
Dept of insights
National
Regional
National
Regional
National
Regional
Store level
Custom store groups
Audience profiling
RFM & loyalty
Categories bought
RFM & loyalty
RFM & loyalty
Categories bought
Drive to store evaluation model
✗ Not possible
✗ Not possible
Based on estimated sales impact
Competitor benchmarking
Limited # of brands
Only in own category
Limited # of brands
Cross-category
✗ Not possible
Time-based comparisons
Back to start of first survey
Back to start of first data collection
Comparison for own brand only
Service model
Monthly reports
Regular reports
Internal ad hoc requests & reports
Delivery times
Near realtime
3-4 weeks delay
Near realtime
Near realtime

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