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How are you performing as a DIY brand? How do your competitors do?

Accurat provides detailed traffic analytics for DIY stores including visitation over time, national, per Nielsen area & on store level and allows to benchmark results on KPIs with your competitors.


As almost all DIY sales is generated in your physical store, we believe it is time to understand the bigger picture.

  • While DIY brands may have reported strong growth in the context of Covid-19 they continue to face significant challenges. Many of these challenges can be overcome using Accurat’s insights based on location intelligence.

    Up until now, as a DIY brand, if you wanted to understand your customers, you had to rely on archaic methods. Market research polling a fraction of your customer base was the go-to-solution to receive insights with a delay of weeks if not months. In times where speed is of essence, delays this long are no longer an option. On top of that, declared research methodologies like this provide a clear declaration bias.

    Today, Accurat provides understanding of your customers based on analyzing actual behaviour, measured for hundreds of thousands of users and freshly delivered every day again.

    Request your free access to start seeing the bigger picture now.
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
Strategy Manager
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Discover some of the insights we provide to DIY brands

Compare traffic & the evolution of KPIs such as market penetration, loyalty, frequency & more for your brand and that of your competitors.

Our 'overview' dashboard sheds a light and can easily be shared with your colleagues in different departments.

Brand & Category - KPI overview module
Dive deeper to understand the long term evolutions of key performance indicators for your brands and that of your competitors.

Compare all key performance indicators for the last 13 months. See how you are doing and compare with your competitors.

Brand & Category - KPI evolution module
Understand true customer loyalty and know the brands you are winning from (or loosing to) compared to last year or the previous period.

Accurat allows you to compare metrics over time, whether you want to understand  evolutions vs last year or want to follow up on recent changes.

Brand & Category - Visit transfer module
Discover many more insights we deliver to help you see the bigger picture.
Brand & Category - Catchment area module

Discover the other industries

Curious how your brand is performing benchmarked against competitors?

Request acces to a free personalised report and we'll get you started to:
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    Understand visits at your brand locations and compare with those at your competitors
    Request acces to a free personalised report now.
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    Compare your results with last year and follow your evolution month by month
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    Benchmark results with competitors and overall category averages and know how are you performing
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    Evaluate key insights now for free and compare with 3 of your main brands
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
Strategy Manager
CMI graphs

Consumer, brand & market insights

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    Understand visits & audiences attracted
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    Evaluate your brand's performance on multiple levels
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    What competitors do your customers visit mostly?
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    Benchmark results with your (in)direct competitors
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
Strategy Manager

Understand, optimize or grow your network

  • Detailed insights of your catchment area
  • Understand local traffic & compare with competitors
  • Analyze store remodellings or new local entrants
  • Analyze local potential to improve (re)allocations
“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux
Analytical graphs store
Folder distribution graphs

Optimize the ROI of your door-to-door campaigns

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    Understand the impact of your current campaigns
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    Map where your current customer base lives
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    Improve your distribution to target relevant potential
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    Benchmark your different door-to-door efforts
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
Communications director
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