Competitive benchmarking

The world is changing faster than ever before. In order to keep up with changing trends, traditional internal year-over-year comparisons are no longer sufficient. Instead brands are advised to turn insights in their competitive landscape in order to evaluate their market position and remain relevant in today's fast market shifts. Accurat is able to provide those insights since we compare your company against a number of competitors using a wide set of metrics over time. These metrics allow you to understand your strengths & weaknesses compared to your closest rivals and in turn make informed decisions.

Understand your competitive landscape and your position within it.
Understand actual customer behaviour at scale

Avoid a declaration bias and get behaviour-based insights from over 1 million customers, part of the Accurat panel.

Track market visits, day by day at your locations and those of your competitors.

Analyse cross-visits and how the market is rapidly changing. See how your marketing strategy pays off or what competitor is putting most harm to your business.

Understand your relative market position

Get an overview of the share of visits you have compared to your competitors.

Understand and benchmark the loyalty of your customers and see what other competitors they combine most.

Spot geographic differences by analysing results per region, Nielsen area or your internal definitions.

Track & benchmark KPI evolutions over time

Find out if your KPIs over a certain period of time are evolving as you expect.

A wide range of metrics are available are available such as recency, frequency, share of visits, customer loyalty and dwell time amongst many others.

Compare your evolution with your competitors and take necessary actions in a timely manner.

Zoom in on the performance of individual locations

Retail is all about location. Analyse not merely aggregated metrics for your brand but also metrics for each of your locations.

Compare the performance of a single location to its closest geographical competitors.

Track local market changes or detect challenges with a specific store.

What our clients say

"Quick access to reliable data is crucial. It is the reason why Accurat acquired in no time a permanent place in the set of analytical solutions we use to underpin our strategic decisions."
Roel Dekelver
Director Communications and Stakeholder Management at Delhaize Belgium