The world is changing faster than ever before. In order to keep up with changing trends, traditional internal year-over-year comparisons are no longer sufficient. Instead brands are advised to turn insights in their competitive landscape in order to evaluate their market position and remain relevant in today's fast market shifts. Accurat is able to provide those insights since we compare your company against a number of competitors using a wide set of metrics over time. These metrics allow you to understand your strengths & weaknesses compared to your closest rivals and in turn make informed decisions.
Avoid a declaration bias and get behaviour-based insights from over 1 million customers, part of the Accurat panel.
Track market visits, day by day at your locations and those of your competitors.
Analyse cross-visits and how the market is rapidly changing. See how your marketing strategy pays off or what competitor is putting most harm to your business.
Get an overview of the share of visits you have compared to your competitors.
Understand and benchmark the loyalty of your customers and see what other competitors they combine most.
Spot geographic differences by analysing results per region, Nielsen area or your internal definitions.
Find out if your KPIs over a certain period of time are evolving as you expect.
A wide range of metrics are available are available such as recency, frequency, share of visits, customer loyalty and dwell time amongst many others.
Compare your evolution with your competitors and take necessary actions in a timely manner.