Evaluate your distribution plan with a broad range of key performance indicators. Understand KPIs for your brand such as market penetration, share of visits, distance to store; for your competitors such as # of competitors in a zone, their share of visits and more.
Target audiences based on demographics, mobility behaviour, social class or define your relevant potential. Accurat suggests zones with highest selectivity for your chosen target audiences.
It is best to adapt your distribution plan based on the traffic at your competitors. Find out how your competitors are doing in the different distribution zones with the relevant KPIs.
Analyse visually different door-to-door campaigns. Notice the impact of removing distribution zones with the least drive-to-store impact or the relatively highest costs. Increase ROI of your future efforts.