Evaluate your distribution plan with a broad range of key performance indicators. Understand KPIs for your brand such as market penetration, share of visits, distance to store; for your competitors such as # of competitors in a zone, their share of visits and more.
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Target audiences based on demographics, mobility behaviour, social class or define your relevant potential. Accurat suggests zones with highest selectivity for your chosen target audiences.
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It is best to adapt your distribution plan based on the traffic at your competitors. Find out how your competitors are doing in the different distribution zones with the relevant KPIs.
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Analyse visually different door-to-door campaigns. Notice the impact of removing distribution zones with the least drive-to-store impact or the relatively highest costs. Increase ROI of your future efforts.
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Week by week, we help you measure and compare the impact loss in terms of visits and compare with a relevant control audience. As soon as zones tend to drop more than accepted, it's time to redo (y)our homework.
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