Know where your relevant potential lives: both current customers as well as easy to convert potential shoppers. Improve your distribution plan for zones with highest sales potential.
Target audiences based on demographics, mobility behaviour, social class or define your relevant potential. Accurat suggests zones with highest selectivity for your chosen target audience.
Analyse the results of your different door-to-door campaigns. Measure drive to store impact and understand the incremental visits of your campaign. Increase ROI of your future efforts.
By looking at sales data you ignore the impact of traffic drivers such as weather, holidays, campaign efforts.. Loyalty card analysis miss out on your non-card users. Accurat looks at all consumers and isolates impact of your door-to-door efforts via our smart attribution algorithm.
By selecting more targeted zones or focusing on zones with the best drive-to-store performance, your ROI will be guaranteed to improve.