Our 'KPI view' shows how your brand is evolving compared to last year and how you benchmark with your competitors for most relevant KPIs. Diving deeper is done via the different modules.
Benchmark the traffic at your locations over time for your brand and evaluate with your (in)direct competitors. You can monitor individual brands or a set of locations such as 'all independent stores'.
Compare all key performance indicators such as loyalty, dwell time, frequency and more for the last 13 months. See how you are doing and compare with the competitors of your choosing.
Your competitive field might differ per region and so might your results. Get a direct view on each Nielsen area and zoom in to understand how key metrics differ over regions.
Split your customer base into primary loyals, secondary buyers and occasional visitors. Get to know the brands your customers are combining you mostly with and see how numbers evolve over time.
Understand your customers' category visits and evaluate to what extent they have switched to your brand coming from others (or the other way round). Compare net results from period to period (e.g. last month) or get to know switching behaviour from last year.
Some brands are more locally embedded and show clearly different metrics when it comes to when people visit or how long they stay. Understand the differences and act accordingly to the gaps with your competitors.
Do you attract mainly commuters or people coming from home? What's the family composition of your customer base? Zoom in to benchmark your performance with competitors for primary loyals, lapsed customers ... and even audiences you define yourself.
Understand the distance your visitors travel to your locations. Benchmark insights with your competitors and understand blind spots. Export all data and continue your deep dive journey in the tools you prefer.
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