Our lightweight & battery efficient (less than 1% / day) SDK is built with flexibility in mind. We can take care from consent management to data collection or you can decide to integrate it fully customized.
Our profiling engine daily re-scores your users to appoint to 200+ pre-defined audiences. Want something specific? Our audience builder allows you to create custom audiences, tailored to your specific needs or those of your advertisers. Can't find what you are looking for? Just create your own using our audience builder.
Once embedded, notifications can be triggered based on a user's location, his profile information that is readily available in the SDK or a combination of both. To get you started, over 200.000 locations are activated by default to use as a trigger.
Do you run ads? Our attribution models are your objective partner in crime to prove your impact. Our SDK makes sure you can connect your app's interactions with actual foot traffic. Did someone click a banner or interact with a digital folder? Did it work? Stop reporting clicks, report impact!
Collect first party data using our SDK. Using our bi-directional API, you can connect all data to your own systems (DMP, ad server, CRM database...) to use Accurat's real-world profiling algorithms to target users cross-device. Or share your data with Accurat to build even richer profiles in Accurat.
Although the choice is yours, most opt for our 'Insights sharing partnership'. Aggregated insights are derived from your data that we share with brands & advertisers. That is how you pay with your data. Don't like that? We'll tell you all about our 'Dedicated data collection' solution.
Our SDK has been optimized to collect location data at all times, without impacting your battery. Most smartphones will have an average battery drainage of below 1% per day, making our SDK one of the most efficient background tracking solutions available.
Rest assured. Our background tracking methodology works for apps that are rarely to never used. Once activated, we keep on tracking your users providing them the ability to remind them when near a specific location, even when the app is rarely used.
You can request an authentication key and our latest documentation to test the SDK in your own app. Test it thorougly, set up some notifications and once convinced (you will!), we'll enter into a discussion about a long term engagement.
That is true! We believe in win-win partnerships. Our technology enables you to collect first party data, which we believe are crucial for future success. Our business model however is not about owning or collecting the data, it is about delivering insights to brands and - if you are a publisher - even bring them back to you using our matchmaking platform (where advertisers can decide to target specific audiences that you can help reach). That is why we are willing to drop your fee if we can use your data to derive aggregated insights that we can share with retail brands and advertisers.
If you don't like the feeling of your data being used, you are always welcome to pay a monthly fee. In this case, we calculate your monthly qualified users (users who were not just tracked, but for whom we have appointed profiles or who could be reached). A degressive rate card applies and all data is 100% yours.
Obviously yes! As we work with highly sensitive user data, we make sure to bring each possible risk down to zero. We have documented part of our efforts - including data partitioning, dual encryption, the use of TFA etc - in our knowledge base and are happy to explain you what else we are doing do further improve your data protection.
Our business was built with a privacy by design mindset. We will never collect data without a proper and explicit GDPR consent. Our algorithms prevent profiling of users with regards to their sexual preference, health status, political or syndical preference. An automated model also detects the potential tracking of minors and stop automated profiling. An ethical standard even avoids the tracking or profiling of users for categories such as gambling or cigarettes and we never share our data with those parties.
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