Can you prove your media impact? What is your actual reach and how is your ROAS?

Accurat provides detailed campaign reports and drive-to-store impact for different media partners making the offline world as data-driven as its online counterpart.

Supermarket customers rely on Accurat's real-world behaviour insights

As most sales is generated offline, your advertisers want to understand the bigger picture.

  • As an offline media channel your goal is to help advertisers' reach theirs. In the case of your retail customers, they want conversions over reach. "How many people did you actually reach? Was it the right audience? And did the campaign actually work?" are the questions every media partner has to offer nowadays.

    Up until now, if you wanted to prove your impact to advertisers, you had to rely on archaic methods. Market research polling a fraction of your audience was the go-to-solution to receive insights with a delay of weeks if not months. In times where speed is of essence, delays this long are no longer an option. On top of that, declared research methodologies like this provide a clear declaration bias.

    Today, Accurat provides understanding of the audiences you reach. We analyze actual behaviour, measured for hundreds of thousands of users and freshly deliver campaign insights & metrics such as ROAS for every campaign for you to share with your advertisers.

    Request your free access to start seeing the bigger picture now.
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager
Supermarket customers rely on Accurat's real-world behaviour insights

You're in good company

How we help prove impact for our offline media customers:

Share key campaign metrics such as reach, OTS, incremental visits and the impact of your campaign.

For every campaign, we define the key metrics allowing you to inform your advertisers of your media efforts' impact.

Brand & Category - KPI overview module
Prove the drive-to-store impact of your offline medium backed with data of 800.000 individuals.

We separate exposed audiences from control audiences, in order to calculate the impact of your campaign. Incremental visits and ROAS (return on ad spent) are calculated on the fly.

Brand & Category - KPI evolution module
Understand audience reach of your campaign, up to an individual touchpoint.

As we understand real-world behaviour of our panel, we are able to define the audiences your campaign reaches - up to an individual touchpunt like a billboard, a movie theatre or a door-to-door distribution zone. It helps you to better plan your advertisers' next campaign.

Brand & Category - Visit transfer module
Discover many more insights we provide to help you prove your impact via our 'Media solutions'.

MORE ABOUT 
'MEDIA SOLUTIONS'
Brand & Category - Catchment area module

Curious how we can help prove your impact to advertisers, from reach to ROAS?

Request acces to a free demo report and we'll get you started.
    “As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

    Delphine De Noyette
    ,
    Strategy Manager

    Consumer, brand & market insights

    • Understand visits & audiences attracted
    • Evaluate your brand's performance on multiple levels
    • What competitors do your customers visit mostly?
    • Benchmark results with your (in)direct competitors
    ABOUT 'BRAND & CATEGORY'
    “As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

    Delphine De Noyette
    ,
    Strategy Manager

    Understand, optimize or grow your network

    • Detailed insights of your catchment area
    • Understand local traffic & compare with competitors
    • Analyze store remodellings or new local entrants
    • Analyze local potential to improve (re)allocations
     ABOUT 'STORE & NETWORK'
    “Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

    Peter Zijlstra, Marketing Director Benelux

    Understand & reach behaviour-based audiences

    • Understand your penetration for 200+ audiences
    • Create custom real-world behaviour based audiences
    • Understand the potential of different reach solutions
    • Leverage location-based triggers for targeted reach
    ABOUT 'AUDIENCE REACH'
    “After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

    Ifke Nauwelaerts
    ,
    Communications director

    Optimize the ROI of your door-to-door campaigns

    • Understand the impact of your current campaigns
    • Map where your current customer base lives
    • Improve your distribution to target relevant potential
    • Benchmark your different door-to-door efforts
    ABOUT 'FOLDER OPTIMISATION'
    “After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

    Ifke Nauwelaerts
    ,
    Communications director
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