Local & network insights

Understand how your individual locations benchmark across your nearest competitors.
Closely follow up how key metrics evolve over time for all local players & compare with your own network.

Some of the questions we help answer on a local level...

How are key metrics evolving over time? For your location & your competitors.

Compare all key performance indicators such as loyalty, dwell time, frequency and more for the last 4 quarters and the last running 3 months. See how you are doing and compare with the locations of your choosing.

How loyal are your customers? What brands are your secondary customers combining?

For each location, we split your customer base into primary loyals, secondary buyers and occasional visitors. Get to know the nearby stores your customers are combining you mostly with and see how numbers evolve.

Where did your 'switchers' went? Do you have a net influx of customers?

Understand your customers' category visits and evaluate to what extent they have switched to the location you are evaluating coming from other nearby competitor locations (or the other way round). Compare net results from quarter to quarter or how things are moving the last 3 months.

When am I serving customers during the day? Is this different from nearby competitors?

Some of your competitors' locations might show different metrics when it comes to when people visit or how long they stay. Understanding those differences can help to act accordingly to fill the gaps with your competitors or keep your edge.

What is your local catchment area? Where are customers coming from?

Understand the distance your visitors travel to each individual location. Benchmark insights with nearby competitor locations and understand blind spots. Export all data and continue your deep dive in the tools you prefer.

"Quick access to reliable data is crucial. It is the reason why Accurat acquired in no time a permanent place in the set of analytical solutions we use to underpin our strategic decisions."

Roel Dekelver,
Director Communications and Stakeholder Management

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