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Local & network insights

Understand how your individual locations benchmark across your nearest competitors.
Closely follow up how key metrics evolve over time for all local players & compare with your own network.

Some of the questions we help answer on a local level...

What are your best performers? How are all stores performing on KPIs?

Our ‘Store overview’ helps benchmark the performance of all your locations side-by-side and visually for the most important key metrics and evaluates each store to your average store, top performers or other definition.

How is a specific store performing compared to its local competitors?

Compare key performance indicators such as loyalty, share of visits, frequency and more of your store with those of your local competitors. See also visually how you are doing for a specific KPI compared to your close competitors. 

How does traffic for a specific store compare to its local competitors?

Benchmark the traffic at a specific location with its close competitors. Benchmark your share of visits in the local market and the visits of your competitors, relative to your own visits.

How loyal are your customers? What brands are your customers combining?

For each location, we split your customer base into primary loyals, secondary buyers and occasional visitors. Get to know the nearby stores your customers are combining you mostly with and see how numbers evolve.

What are the demographics of your relevant potential and where do they live?

Understand the local market within a certain driving, walking or cycling distance or travel time for each of your locations. Filter based on a specific type of inhabitant such as students, females, singles or other metrics to know the ins & outs of your nearby potential.

Which stores are your local shoppers visiting?

See visually where people living within a specific travel time or distance from your store go shopping in your category. Compare the share of visits of your store with all other stores.

What is your local catchment area? Where are customers coming from?

Understand the distance your visitors travel to each individual location. Benchmark insights with nearby competitor locations and understand blind spots. Export all data and continue your deep dive in the tools you prefer.

When am I serving customers? Is this different from nearby competitors?

Some of your competitors' locations might show different metrics when it comes to when people visit or how long they stay. Understanding those differences can help to act accordingly to fill the gaps with your competitors or keep your edge.

"Quick access to reliable data is crucial. It is the reason why Accurat acquired in no time a permanent place in the set of analytical solutions we use to underpin our strategic decisions."

Roel Dekelver,
Director Communications and Stakeholder Management

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Request your free personalized report now

Request your personalized dashboard, tailored to your brand including a market benchmark with your main competitors.

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