Benchmark the traffic at your locations over time for your local presence and evaluate with the (in)direct competitor locations in your vicinity. Understand your share of visits and individual traffic insights.
Compare all key performance indicators such as loyalty, dwell time, frequency and more for the last 4 quarters and the last running 3 months. See how you are doing and compare with the locations of your choosing.
For each location, we split your customer base into primary loyals, secondary buyers and occasional visitors. Get to know the nearby stores your customers are combining you mostly with and see how numbers evolve.
Understand your customers' category visits and evaluate to what extent they have switched to the location you are evaluating coming from other nearby competitor locations (or the other way round). Compare net results from quarter to quarter or how things are moving the last 3 months.
Some of your competitors' locations might show different metrics when it comes to when people visit or how long they stay. Understanding those differences can help to act accordingly to fill the gaps with your competitors or keep your edge.