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How is your trade network performing as a CPG / FMCG brand?

Accurat provides detailed traffic analytics for 1500+ retail brands making sure you can better understand how your partners or own flagships stores are performing. Benchmark results on KPIs across your trade partners nationally or per Nielsen area to see the bigger picture.

 

As a FMCG/CPG brand, your trade network is thé point of sales. Time to understand the bigger picture.

  • As a FCMG or CPG brand, your sales are directly impacted by the performance of your individual trade partners. A selective network or a broad network of mass reach partners each have their benefits. Understanding how each of them are performing is key in doing business.

    Up until now, as a FMCG brand, if you wanted to understand the performance of your trade partners you had to rely on time-consuming and incomplete methods. Individual sales and performance analyses that focus solely on sales volume and revenue generated by the trade partners. Market insights revealing a trade partner's position in the market are not taking into account preventing you from seeing the bigger picture. Market surveys, interviews, or market research studies that gather feedback and opinions from trade partners provide insights with a delay of weeks if not months. In times where speed is of essence, delays this long are no longer an option.

    Today, Accurat provides insight into the performance of your trade partners based on analyzing actual behaviour, measured for hundreds of thousands of users and freshly delivered every day again covering your trade partners' visitors.

    Request your free access to start seeing the bigger picture now.
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager
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Supermarket customers rely on Accurat's real-world behaviour insights

You're in good company

Insights we provide to support FMCG & CPG 
brands across business units

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Market insights & evolutions

FOR ACCOUNT MANAGEMENT TEAMS

How is the market evolving nationally and regionally? How are KPIs such as market penetration, loyalty, and frequency of retail partner evolving? Which different audiences do you reach with each partnership?

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Local store & impact
insights

FOR FIELD TEAMS

What is the performance of individual stores?  How is it doing compared to other local shops? Where is your relevant & attainable potential  and how can you improve.

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Media impact
of (D)OOH campaigns

FOR RETAIL PARTNERS

What is the impact of a campaign? Who was reached by your campaign? Did it bring in incremental visits? Was it successful for the retailer involved?

Discover many more insights we deliver to help you see the bigger picture

Discover the other industries

Curious how your trade partners are performing?

Request acces to a free demo report and we'll get you started to:
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    Understand visits at your trade partners' locations.
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    Compare results per trade partner with last year and follow evolutions month by month
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    Benchmark results with potential partners and overall category averages
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager
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Consumer, brand & market insights

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    Understand visits & audiences attracted
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    Evaluate your brand's performance on multiple levels
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    What competitors do your customers visit mostly?
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    Benchmark results with your (in)direct competitors
ABOUT 'BRAND & CATEGORY'
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager

Understand, optimize or grow your network

  • Detailed insights of your catchment area
  • Understand local traffic & compare with competitors
  • Analyze store remodellings or new local entrants
  • Analyze local potential to improve (re)allocations
 ABOUT 'STORE & NETWORK'
“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux
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Analytical graphs reach

Understand & reach behaviour-based audiences

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    Understand your penetration for 200+ audiences
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    Create custom real-world behaviour based audiences
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    Understand the potential of different reach solutions
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    Leverage location-based triggers for targeted reach
ABOUT 'AUDIENCE REACH'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director
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Optimize the ROI of your door-to-door campaigns

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    Understand the impact of your current campaigns
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    Map where your current customer base lives
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    Improve your distribution to target relevant potential
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    Benchmark your different door-to-door efforts
ABOUT 'FOLDER OPTIMISATION'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director
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