How is your trade network performing as a CPG / FMCG brand?

Accurat provides detailed traffic analytics for 1500+ retail brands making sure you can better understand how your partners or own flagships stores are performing. Benchmark results on KPIs across your trade partners to see the bigger picture.

 

As a FMCG/CPG brand, your trade network is thé point of sales. Time to understand the bigger picture.

  • As a FCMG or CPG brand, your sales are directly impacted by the performance of your individual trade partners. A selective network or a broad network of mass reach partners each have their benefits. Understanding how each of them are performing is key in doing business.

    Up until now, as a FMCG brand, if you wanted to understand your customers, you had to rely on archaic methods. Market research polling a fraction of your audience was the go-to-solution to receive insights with a delay of weeks if not months. In times where speed is of essence, delays this long are no longer an option. On top of that, declared research methodologies like this provide a clear declaration bias.

    Today, Accurat provides understanding of your customers based on analyzing actual behaviour, measured for hundreds of thousands of users and freshly delivered every day again covering your trade partners' visitors.

    Request your free access to start seeing the bigger picture now.
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager
Supermarket customers rely on Accurat's real-world behaviour insights

You're in good company

Some of the insights we provide to FMCG & CPG brands:

Compare traffic & the evolution of KPIs such as market penetration, loyalty, frequency & more for your trade partners.

Our 'overview' dashboard sheds a light on key metrics and compares results across trade partners, nationally and regionally.

Understand how audience characteristics differ across your partners to find the perfect match every time.

Accurat allows to compare selectivity for audiences per trade partner, so you can understand the different audiences you reach with each partnership.

Curious how your trade partners are performing?

Request acces to a free demo report and we'll get you started to:
  • Understand visits at your trade partners' locations.
  • Compare results per trade partner with last year and follow evolutions month by month
  • Benchmark results with potential partners and overall category averages
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager

Consumer, brand & market insights

  • Understand visits & audiences attracted
  • Evaluate your brand's performance on multiple levels
  • What competitors do your customers visit mostly?
  • Benchmark results with your (in)direct competitors
ABOUT 'BRAND & CATEGORY'
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager

Understand, optimize or grow your network

  • Detailed insights of your catchment area
  • Understand local traffic & compare with competitors
  • Analyze store remodellings or new local entrants
  • Analyze local potential to improve (re)allocations
 ABOUT 'STORE & NETWORK'
“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux

Understand & reach behaviour-based audiences

  • Understand your penetration for 200+ audiences
  • Create custom real-world behaviour based audiences
  • Understand the potential of different reach solutions
  • Leverage location-based triggers for targeted reach
ABOUT 'AUDIENCE REACH'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director

Optimize the ROI of your door-to-door campaigns

  • Understand the impact of your current campaigns
  • Map where your current customer base lives
  • Improve your distribution to target relevant potential
  • Benchmark your different door-to-door efforts
ABOUT 'FOLDER OPTIMISATION'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director
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