How is your retail parc or mall performing? How are your tenants doing?

Accurat provides detailed traffic analytics for retail parcs & malls including visitation over time to your premises and on an individual store level to share with your tenants. Benchmark results on KPIs with nearby shopping locations and over time.

 

As a retail parc or mall you are part of people's shopping choices. Time to understand the bigger picture.

  • Malls and retail parcs faced difficult times in the context of Covid-19 and continue to face significant challenges. Many of these challenges can be overcome using Accurat’s insights based on location intelligence.

    Up until now, as a retail parc or mall, if you wanted to understand your visitors, you had to rely on archaic methods. Market research polling a fraction of your passersby was the go-to-solution to receive insights with a delay of weeks if not months. In times where speed is of essence, delays this long are no longer an option. On top of that, declared research methodologies like this provide a clear declaration bias.

    Today, Accurat provides understanding of your customers based on analyzing actual behaviour, measured for hundreds of thousands of users and freshly delivered every day again for you and your tenants.

    Request your free access to start seeing the bigger picture now.
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager
Supermarket customers rely on Accurat's real-world behaviour insights

You're in good company

Some of the insights we provide to retail parcs & malls:

Compare traffic & the evolution of KPIs such as market penetration, loyalty, frequency & more for your parc & tenants.

Our 'overview' dashboard sheds a light on key metrics and compares results across tenants and your local situation.

Brand & Category - KPI overview module
Dive deeper to understand the long term evolutions of key performance indicators for your location.

Compare all key performance indicators for the last 13 months. See how you are doing and compare with nearby shopping clusters.

Brand & Category - KPI evolution module
Understand customer loyalty and compare key metrics to last year and with nearby shopping areas.

Accurat allows you to compare metrics over time, whether you want to understand evolutions vs last year or want to follow up on recent changes.

Brand & Category - Visit transfer module
Discover many more insights we deliver to help you see the bigger picture via our 'Brand & Category' solution.

MORE ABOUT 
'BRAND & CATEGORY'
Brand & Category - Catchment area module

Curious how your mall or retail parc is performing?

Request acces to a free report and we'll get you started.
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager

Consumer, brand & market insights

  • Understand visits & audiences attracted
  • Evaluate your brand's performance on multiple levels
  • What competitors do your customers visit mostly?
  • Benchmark results with your (in)direct competitors
ABOUT 'BRAND & CATEGORY'
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager

Understand, optimize or grow your network

  • Detailed insights of your catchment area
  • Understand local traffic & compare with competitors
  • Analyze store remodellings or new local entrants
  • Analyze local potential to improve (re)allocations
 ABOUT 'STORE & NETWORK'
“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux

Understand & reach behaviour-based audiences

  • Understand your penetration for 200+ audiences
  • Create custom real-world behaviour based audiences
  • Understand the potential of different reach solutions
  • Leverage location-based triggers for targeted reach
ABOUT 'AUDIENCE REACH'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director

Optimize the ROI of your door-to-door campaigns

  • Understand the impact of your current campaigns
  • Map where your current customer base lives
  • Improve your distribution to target relevant potential
  • Benchmark your different door-to-door efforts
ABOUT 'FOLDER OPTIMISATION'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director
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