Accurat Resource Center

Find the best location intelligence insights, news, Q&A's, research, stories and actionable tips here for your industry.

Optimizing Belgium's largest DIY retailer’s folder distribution

Use case
Brico, one of Belgium's premiere home improvement and gardening stores, was confronted with a price hike in costs for their folder distribution
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3 key components towards safeguarding privacy

About Accurat
Privacy is justly one of the most discussed topics in recent years. For good reason privacy concerns have to be taken very seriously and security measures should be implemented in order to protect consumer’s data. 
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Interview with our Marketing & Sales intern, Devy

Team Interview
Devy took on the role of marketing & sales intern at location intelligence platform Accurat during 15 weeks. He provided us with a glimpse of what an internship in the business development department at Accurat looks like.
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Location Intelligence as the key towards understanding Customer Loyalty

Insight
By applying location-based data in the heart of your enterprise, retailers have the ability to follow the evolutions of their brand and their biggest competitors through KPIs that enable benchmarking.
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Trends Article: Accurat geeft inzicht in winkelgedrag (dutch)

Press
Oprichters van scale-ups die een miljoen euro ophaalden of aan jaarlijkse omzet genereren, behoren tot een select gezelschap. Samen met Scaleup Vlaanderen gaan we in de One Million Club op zoek naar die Vlaamse groeibedrijven.
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How campaign attribution works

Insight
How we predict the effect of the ad exposure in terms of increased visits and provide real estimates on the effectiveness of a a physical advertising campaign.
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Interview with intern turned full-time data engineer, Marten

Team Interview
Not very long ago, data intern Marten Roels chose to join the Accurat ranks as a full-time data engineer. Marten reveals the factors that influenced him to make this decision and why Accurat feels like the perfect work environment.
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Interview with data intern Teo

Team Interview
Almost 2 months Ago Teo took on the role of data engineer intern at location intelligence platform Accurat. Interviewed by Devy, Teo provided us with a glimpse of what an internship at Accurat looks like.
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Colruyt shoppers are 5% taller than Lidl shoppers

Insight
April 1, 2022 - Location intelligence startup Accurat is best known for its insights provided to retailers. They matched their database on supermarket visits with a study from the VUB on body length and made a remarkable discovery: On average Colruyt shoppers are 10 centimeters taller than those who shop at Lidl. What’s in a name?
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1.1 mio ways to spend your money

About Accurat
Accurat raised 1.1 mio euros last year. One might wonder: what will you guys do with this capital injection? This article sheds light on this question. Summarized: a further upgrade to an already great product! :)
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Interview with our CEO, Bart Muskala

About Accurat
The potential location data holds for companies to unlock offline consumer behavior and understand the consumer journey is huge. Antony had an interview with Bart Muskala, CEO at location intelligence platform Accurat. 
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