Fact-Checking RetailTrends: Clearing the Clouds on Quieter Shopping Streets

May 15, 2024
Jef De Niel
RetailTrends reports a 2.5% decline in foot traffic in shopping streets. But does RetailTrends claim hold any truth? We compared this number to our own data. Let's unravel the reality behind the reported decline in foot traffic and reveal what lies beneath the surface.

A closer look at rainy clouds and quieter shopping streets

Today, we're putting on our detective hats and diving into the world of Dutch shopping streets. A recent article by RetailTrends caught our attention, claiming a 2.5% decrease in foot traffic during the first half of the year compared to the previous year. But as data enthusiasts, we know there's often more than meets the eye, so we decided to bring out our retail intelligence magnifying glass to uncover the truth.

A rainy start: the weather factor

The article points out that the initial three months of the year saw emptier shopping streets. According to data from Bureau RMC, these quieter streets were associated with colder and rainier weather. Ah, the good old Dutch weather -always ready to surprise us! But does this weather theory hold water when we dive into the numbers?

the plot thickens: Accurat's retail data

We delved into our treasure trove of retail data and crafted not one, but two intriguing graphs to counterbalance the narrative. The first graph takes us on a journey through the differences in visits to Dutch shopping streets from January to June in 2022 and 2023. This rollercoaster of data unveils that the situation isn't a simple tale of decline. With each shopping street showcasing its unique performance, the notion of an overall drop becomes a bit more complex.

Each shopping street has it's own performance, it's not an 'overal' drop!

But wait, there's more! When we average out all these values, our data sings a different tune. While the article suggests a 2.5% dip, we're here to reveal that our data states that the average stands at +0.34% instead of -2.5%. The weather might have dampened spirits, but it certainly didn't drench the shopping enthusiasm across the board.

While the RetailTrends' article suggests a 2.5% dip, our average stands at +0.34%.

Myth-busting: debunking the early months' decline

Remember how the article claimed that the initial three months were the quieter ones? Well, our second graph begs to differ. We plotted the visits per shopping street per month, and surprise, surprise - we couldn't confirm the significant decline in those early months. The fluctuations, or rather the lack thereof,were quite telling. It seems the old adage "April showers bring May flowers" holds a bit of truth when it comes to shopping habits as well.


In the ever-evolving landscape of retail, Accurat's data-driven exploration has illuminated the nuances behind the fluctuations in Dutch shopping street footfall. While the initial impression might suggest a broad decline, our analysis underscores the divergent performances among different shopping streets. As we bid farewell to the traditional patterns of peak shopping seasons, it's evident that today's shoppers seek a multifaceted experience.
The weather may have cast its influence on the ebb and flow of visitors, but the story of retail is far from monochrome. With Accurat's insights, we've ventured beyond the surface to uncover a tapestry of trends that defy conventional narratives. As the retail world continues to evolve, one thing remains clear: the interplay of data and understanding will be key in navigating the complexities of this vibrant industry.

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