Benchmark your 'share of visits' over time for your brand and evaluate with your (in)direct competitors.
Understand your market penetration and benchmark with your competitors. Understand your 'true loyals' or those combining you with your competitors.
Compare your market penetration & loyalty stats for 200+ pre-defined audiences. Create custom audiences based on real-world behaviour and understand all relevant brand metrics.
Accurat provides insights in your customers' category visits and evaluate to what extent they have switched to your brand coming from others (or the other way round). Both for all customers or for specific audiences.
Get a better understanding of all the other brands your customers visit. Focus on specific categories to evaluate what future partnerships to pursue or where to position your next location.