Accurat vs. RetailSonar for location analytics

Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making.

Accurat and RetailSonar are both great analytics solutions. But what if RetailSonar just doesn't satisfy your needs? As a RetailSonar alternative, Accurat stands out as so much more than an expansion & marketing campaign tool. With Accurat's powerful dashboards you get insight into your actual clients' behaviour and your competitors and use that data for use cases beyond expansion and folder optimisation.

Accurat

RetailSonar

How it works?
800.000+ share location data to derive store insights across industries.

RetailSonar has 3 "features": Data / AI to predict customer behavior / Optimize to uncover the optimal future network

Nature of panel
Proprietary SDK for data-collection
Data-brokers

Data-brokers

Representativity models in use
Socio demographic
Sublocality level
Ticket data

Socio demographic
Sublocality level
Ticket data

Insights to derive
Market penetration
Frequency
Recency
Budget spent
Share of visits
Loyalty
Visit transfer
Dwell time
Transport insights
Origin-destination
Audiences attracted
Footfall
Cannibalization

Market penetration
Frequency
Recency
Budget spent
Dwell time
Transport insights
Audiences attracted
Footfall
Cannibalization

Depth of insights
National
Regional
Store level
Custom store groups

Regional
Store level
Custom store groups

Audience profiling
RF(M) & loyalty
Socio demographic
Behavioural intent

RFM
Socio demographic
Behaviourial intent

Drive to store evaluation model
Incremental visits measured

Incremental visits measured

Competitor benchmarking
Unlimited # of brands
Cross-category

Unlimited # of brands

Time-based comparisons
Back to 01/2020 for all competitors & parameters

Back to 01/2020

Service model
Daily updated web-based dashboards for all parameters & brands

Daily updated web-based dashboards for all parameters & brands

Delivery times
Near realtime

Structural data (annual insights)

Mapping
Building shapes for all of the locations of your brand and all locations of your competitors

Street segments for all the location of your brand and all locations of your competitors

Moments
Day specific (e.g. Saturday 01/04/2022)

Weekly averages

Pricing
Long-term contract for all locations (current & future) of your brand & competitors

Pricing for # of locations, service levels and user rights via long-term engagement

RetailSonar is a powerful solution if you are only looking into improving your expansion and marketing campaign strategies.

The same insights to improve those strategies are available on the Accurat platform along with so much more.

If you're looking for in-depth brand, store & consumer insights & analysis platform, Accurat seems to be a better fit providing consumer traffic insights into your brand and that of your competitors.

Let's compare the dashboards

GFB Dashboard, Accurat comparison
Accurat Dashboard example to compare with GFB

Let's explain Accurat a bit better

Let's explain once again what Accurat does and especially what wecan do for you.