Improving retail decision making
using real-world consumer insights

We're on a mission to change the way how decision making is done, providing invaluable data & insights for both strategic business & consumer insights units as well as tactical CRM, marketing, advertising & media teams.

Why Accurat?

Accurat is a location intelligence startup, active in the areas of big data, geo, advertising, retail and consumer behaviour.

We believe good decision making is based on solid and complete data. Whereas most brands today can already rely on solid customer data, it is hardly ever complete: brands have a hard time understanding on what their customers are doing beyond their brand, let alone beyond their category. In comes real-world shopper understanding.

Current practices to support decision making have multiple shortcomings. Accurat's real-world behaviour understanding solution deals with each of them: instead of declared responses, we rely on actual behaviour; insights are not based on a sample of 1.000 respondents but based on 330.000+ users for Belgium and 500.000+ in The Netherlands (and growing); allowing a deep dive on specific audiences, regions or even local situations; from a static picture, we provide insights on a realtime basis.

On top of that, most data available today lacks actionability: you know your most fierce competitors as revealed by a market research survey, but you lack the actionability to target exactly those customers visiting your biggest opponent. With Accurat we bridge the gap between insights & actions by making sure you can reach out to relevant audiences via a growing network of publisher partners using our matchmaking solution.

We offer solutions to better understand the real-world behaviour  – we track and profile people in actionable audiences. We predict their future behaviour to generate direct impact for both publishers and advertisers and can attribute the impact of different campaign efforts, beyond mobile.

Processed coordinates in 2021
Interactions processed in 2021

Nice to
meet you...

Bart Muskala

Ceo & founder

Bart holds a business engineering degree with 17 years experience in the agency, media & retail industry. He was a BBDO executive & partner for the Belgian office with responsibility of a +€5 million budget.

Steven Van Canneyt


Steven holds a PhD in Computer Sciences (Ghent University) – an engineering degree, has experience with big data at Yahoo and was lead data scientist at Realo, a geo startup, before co-founding Accurat.

Antony Van Hulle

business development

Ruth Criel

Finance / hr

Anja Lemmens


Bavo Deprez

data engineer

Henri Van den Braembussche

data scientist

Wietse Heremans

data scientist

Lucas Belpaire

DATA scientist

Will you join us?

Jeroen Bourgois


Pieter Michels


Mathias Van Houtte




Let's introduce you to our involved investors...

Lorenz Bogaert


Lorenz is a serial entrepreneur. He co-founded Massive Media, known for its social networking services Netlog, Ablo and social dating community Twoo. He co-founded Delta & many other ventures.

Toon Coppens


Toon is another serial entrepeneur who acts as the technical cofounder of Netlog, Twoo, Delta, Realo, a board member for multiple other ventures, investor & advisor in a wide range of innovative startups.

Try the Accurat platform for free

Request access to our demo environment and get a 30 minute free of charge real-world behaviour consulting session.