Antony Van Hulle

Retailers have relied too long on the traditional approach of foot traffic. Actual visits are much more important, but why is that?

In the ever-evolving retail landscape, the power of location data insights cannot be overstated. But why does it actually matter?

By applying location-based data in the heart of your enterprise, retailers have the ability to follow the evolutions of their brand and their biggest competitors through KPIs that enable benchmarking.