In the ever-competitive retail market, understanding the effectiveness of your marketing campaigns is paramount. With countless channels vying for consumer attention, it's crucial to analyze and evaluate your campaigns to ensure maximum impact and return on investment. This is where our product's campaign analysis feature steps in, providing you with powerful insights and actionable data to fine-tune your retail marketing strategies. By examining key metrics, customer behavior, and campaign performance, you can unlock hidden opportunities, identify successful tactics, and pinpoint areas for improvement. Our campaign analysis tool empowers you to make data-driven decisions, optimize your marketing efforts, and ultimately drive growth in the highly dynamic retail landscape.
Gain insights into the evolution of your visit share during the campaign and post-campaign compared to the reference period.
Analyze the share of visits during the reference period, campaign, and post-campaign to evaluate the effectiveness of your campaign and its impact on customer engagement.
Evaluate the net result and gain insights into the visit transfer during the selected period, providing valuable comparisons.
Gain valuable insights into market shifts by assessing the percentage of visits entering and leaving the market for each period, revealing trends in visit flow.
Analyze the percentage of visits that are switched between days for your own brand or a competitor, comparing it to the reference period. Filter the results for both brut and net flows to conduct a more detailed analysis and gain insights into the dynamic nature of visit patterns and customer behavior shifts.
Explore the total market evolution per region and day through graphs that highlight the relative share of visit evolution, enabling you to compare two periods: campaign vs reference or post-campaign vs campaign. Gain valuable insights into the changes in visit share and track the overall market evolution across different regions and days.
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