Benchmark your 'share of visits' over time for individual stores and compare traffic with your (in)direct competitors.
Understand the ZIP codes your customers are coming from and the distance they are willing to bridge to visit your locations.
Compare impact before and after your remodelling to understand how your customers' visits or loyalty behaviour changed or whether you are attracting specific audiences since re-opening.
Use the store & network dashboard to understand the impact of a new local competitor. Did your customers switch? How many did you lose?
Every brand attracts customers with a specific behaviour. Understand for your future (re)allocations whether your typical customers are passing by your new location already.
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