Our models count actual reach and calculate the impact of your media efforts in terms of additional traffic to your stores. For digital folders, door-to-door, (D)OOH or even mass media, we evaluate drive-to-store impact.
We help you understand the ROAS based on your campaign cost and the actual impact in terms of additional visits. We even calculate business impact in order to understand your media ROI fully.
Evaluate for each campaign whether you attracted your intended audiences. Discover whether you grow your market penetration for a specific audience as a result of your campaign or not.
Knowing people's regular go-to-stores, we evaluate whether your campaign has attracted new customers for the first time or rather bring back lost switchers.
You can compare your own campaigns side by side. And for a growing number of partners, we shared aggregated statistics so you can better understand how you measure up against industry benchmarks.