Our SDK (software development kit) is the best possible way to understand your audiences and get direct access to your own data. All data collected is fully yours and can be used using the SDK or API in all your other systems.
Even without an SDK integration, we might be able to help you score your impact. Delivering folders, direct mailings? You are an OOH-company or an addressable ad or TV vendor? You can evaluate your impact using our proprietary attribution models.
Knowing where your customer lives & works, says a lot about his preferences and behaviour. Countries are split into zones and each of them is scored with 200+ behaviour traits (or custom defined by you). If you know where your customers live, we can help you understand their behaviour based on those insights.
Whether you own billboards, store locations, movie theatres or an amusement park? We can help you understand the selectivity of the audiences you attract: what profiles visit / pass your location? How are they different compared to market or category averages?
Our SDK has been optimized to collect location data at all times, without impacting your battery. Most smartphones will have an average battery drainage of below 1% per day, making our SDK one of the most efficient background tracking solutions available.
Rest assured. Our background tracking methodology works for apps that are rarely to never used. Once activated, we keep on tracking your users providing them the ability to remind them when near a specific location, even when the app is rarely used.
You can request an authentication key and our latest documentation to test the SDK in your own app. Test it thorougly, set up some notifications and once convinced (you will!), we'll enter into a discussion about a long term engagement.
That is true! We believe in win-win partnerships. Our technology enables you to collect first party data, which we believe are crucial for future success. Our business model however is not about owning or collecting the data, it is about delivering insights to brands and - if you are a publisher - even bring them back to you using our matchmaking platform (where advertisers can decide to target specific audiences that you can help reach). That is why we are willing to drop your fee if we can use your data to derive aggregated insights that we can share with retail brands and advertisers.
If you don't like the feeling of your data being used, you are always welcome to pay a monthly fee. In this case, we calculate your monthly qualified users (users who were not just tracked, but for whom we have appointed profiles or who could be reached). A degressive rate card applies and all data is 100% yours.
Obviously yes! As we work with highly sensitive user data, we make sure to bring each possible risk down to zero. We have documented part of our efforts - including data partitioning, dual encryption, the use of TFA etc - in our knowledge base and are happy to explain you what else we are doing do further improve your data protection.
Our business was built with a privacy by design mindset. We will never collect data without a proper and explicit GDPR consent. Our algorithms prevent profiling of users with regards to their sexual preference, health status, political or syndical preference. An automated model also detects the potential tracking of minors and stop automated profiling. An ethical standard even avoids the tracking or profiling of users for categories such as gambling or cigarettes and we never share our data with those parties.