By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Cookie Policy for more information.

Privacy Policy finds the protection of your privacy very important. Consequently, we process your personal data in a legal, honest and transparent manner.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or request more information via (the “Site”).

In case you are looking for the SDK privacy policy, please find this here.


Accurat process personal data on natural persons with whom we have (had) a direct or indirect relationship, or with whom we wish to have one in the future. It concerns data on our current customers, suppliers, clients and employees, but also on potential customers and potential employees.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Delivering our services to clients:

Additionally when you contact us for a demo through the Site, we collect certain information from you, including your name, brand, email address, and phone number. We refer to this information as “Contact Information.”

The personal information we collect is adequate and relevant for our business needs. We limit our collection of your personal data to the minimum necessary for the activities for which we process the personal data.

Financial administration:

Accurat processes personal information in order to maintain its own bookkeeping and invoicing. This concerns identifying data and invoice details.

On the one hand, this processing belongs to the legitimate interest of Accurat, especially regarding the possibility to maintain its administration and receive payment for services provided by it, and on the other hand, Accurat has a legal obligation to maintain its bookkeeping.

Recruitment purposes:

Accurat collects personal details to recruit new employees. This processing finds its legal basis in, on the one hand, permission from the candidate employee and, on the other hand, in our legitimate interest to recruit a suitable candidate for a position.

Behavioural advertising:

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.


We use the Contact Information that we collect generally to respond to any questions and requests for information through the Site (including processing information and providing you with information and/or scheduling a demo/meeting). Additionally, we use this Contact Information to communicate with you. When in line with the preferences you have shared with us, we provide you with information or advertising related to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


At no time, do we sell or rent your personal information to people or companies that are not part of Accurat. We never share your Personal Information with other parties.

We do however use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Hubspot, our CRM tool of preference, is used to better understand the interests and preferences by measuring the behaviour of the people we contact. By opting out of cookies when prompted, no data is tracked by Hubspot nor Google Analytics.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

If we use an external processor, we will always ensure that your data is treated confidentially and used securely. The external processor will always be contractually bound to Accurat. For example, the processors will never be allowed to use your personal data on their own initiative.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to respond to your questions (for example if you make a question through the Site), or otherwise to pursue our legitimate business interests listed above.


When you request a demo or ask a question through the Site, we will maintain your Contact Information for our records unless and until you ask us to delete this information.

Your personal data will also be stored and used for as long as this is necessary to comply with our legal obligations, to settle disputes or to enforce our agreements.


Your personal data will be considered strictly confidential. We therefore provide the necessary technical and organisational measures to guarantee the security of your personal data. Protect personal data as provided and collected against destruction, loss, accidental alteration, damage, accidental or unlawful access or any other unauthorised processing of personal data.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Accurat BV
Leernsesteenweg 155
9800 Deinze

You may also contact the Data Protection authority, Drukpersstraat 35, 1000 Brussels
Tel: 02/274 48 00
Fax: 02/274 48 35

All information in this regard can be found at:

Last modified: April 20, 2020