Accurat provides detailed supermarket traffic analytics including visitation over time, national, per Nielsen area & on store level and allows to benchmark results on KPIs with your competitors.
While supermarkets may have reported strong growth in the context of Covid-19 they continue to face significant challenges. Many of these challenges can be overcome using Accurat’s insights based on location intelligence.
Up until now, as a supermarket, if you wanted to understand your customers, you had to rely on archaic methods. Market research polling a fraction of your customer base was the go-to-solution to receive insights with a delay of weeks if not months. In times where speed is of essence, delays this long are no longer an option. On top of that, declared research methodologies like this provide a clear declaration bias.
Today, Accurat provides understanding of your customers based on analysing actual behaviour, measured for hundreds of thousands of users and freshly delivered every day again.
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Our 'overview' dashboard sheds a light and can easily be shared with your colleagues in different departments.
Compare all key performance indicators for the last 13 months. See how you are doing and compare with your competitors.
Accurat allows you to compare metrics over time, whether you want to understand evolutions vs last year or want to follow up on recent changes.
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