Success in retail is all about more customers, repeat customers and bigger shopping baskets. Each of these metrics can be broken down into a large number of factors.
Think of them as knobs you can turn to increase your success as a retailer.For example, you can increase the number of customers coming to you by appealing to new audiences or opening new stores. How often customers return depends on factors such as visit frequency and to what extent your stores are combined with competitors.
Finally, basket size is influenced by factors such as dwell time and (share of) category visits.We examined five cases of renowned retailers who try to increase their success by influencing these factors.
Five cases, each of which was intended to be more successful.
However, not every step actually turned out to be a success. Curious about the analysis of one of your stores, a new concept or another step towards success?Leave your details here.