Accurat vs. PlaceSense for footfall analytics

Generate actionable insights about any location, by accurately analyzing the people who visit it. That's what PlaceSense does.

Accurat and PlaceSense are both great analytics solutions. But what if RetailSonar just doesn't satisfy your needs?

Accurat

PlaceSense

How it works?
800.000+ share location data to derive store insights across industries.

PlaceSense has 3 different use cases: site selection, market research and customized marketing.

Nature of panel
Proprietary SDK for data-collection
Data-brokers

panel

Representativity models in use
Socio demographic
Sublocality level
Ticket data

representativity

Insights to derive
Market penetration
Frequency
Recency
Budget spent
Share of visits
Loyalty
Visit transfer
Dwell time
Transport insights
Origin-destination
Audiences attracted
Footfall
Cannibalization

insights

Depth of insights
National
Regional
Store level
Custom store groups

depht

Audience profiling
RF(M) & loyalty
Socio demographic
Behavioural intent

audience

Drive to store evaluation model
Incremental visits measured

drive to store

Competitor benchmarking
Unlimited # of brands
Cross-category

comp benchmarking

Time-based comparisons
Back to 01/2020 for all competitors & parameters

time based comparison

Service model
Daily updated web-based dashboards for all parameters & brands

service model

Delivery times
Near realtime

delivirt times

Mapping
Building shapes for all of the locations of your brand and all locations of your competitors

mapping

Moments
Day specific (e.g. Saturday 01/04/2022)

moments

Pricing
Long-term contract for all locations (current & future) of your brand & competitors

priing

PlaceSense is a powerful solution if you are only looking into improving site selection, market research and customizes marketing.

The same insights to improve those strategies are available on the Accurat platform along with so much more.

If you're looking for strike analysis, loyalty measure, traffic and event insights, in-depth brand, store & consumer insights & analysis platform, Accurat seems to be a better fit providing consumer traffic insights into your brand and that of your competitors.

Let's compare the dashboards

GFB Dashboard, Accurat comparison
Accurat Dashboard example to compare with GFB

Let's explain Accurat a bit better

Let's explain once again what Accurat does and especially what wecan do for you.