Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making.
Accurat and NielsenIQ are both great analytics solutions. But what if NielsenIQ just doesn't fill your needs? As a NielsenIQ alternative, Accurat stands out because we use realtime location data. Because of this we can provide insights with our powerful dashboards into your actual clients' behaviour and your those of your competitors.
NielsenIQ
Insights are derived from surveys and ticket data
Household panels
✓ Socio demographic
✓ Sublocality level
✓ Ticket data
✓ Market penetration
✓ Frequency
✓ Recency
✓ Budget spent
✓ Market share
✓ Loyalty
✓ Audiences attracted
✓ National
✓ Regional
✓ Store level
✓ Custom store groups
✓ RFM
✓ Socio demographic
✓ Behaviourial intent
✗ Not possible
✓ Cross-category
✗ Not possible
Monthly, bi-monthly and sometimes weekly reports
1-4 weeks delay
None
Averages?
Pricing for type of insight
NielsenIQ is a powerful solution if you are looking into improving store performance by optimising your product range based on actual buying behaviours.
If you're looking for in-depth brand and store global analysis, Accurat seems to be a better fit providing consumer traffic insights into your brand and that of your competitors.
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