Accurat vs. NielsenIQ for location analytics

Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making.

Accurat and NielsenIQ are both great analytics solutions. But what if NielsenIQ just doesn't fill your needs? As a NielsenIQ alternative, Accurat stands out because we use realtime location data. Because of this we can provide insights with our powerful dashboards into your actual clients' behaviour and your those of your competitors.

Accurat

NielsenIQ

How it works?
800.000+ share location data to derive store insights across industries.

Insights are derived from surveys and ticket data

Nature of panel
Proprietary SDK for data-collection
Data-brokers

Household panels

Representativity models in use
Socio demographic
Sublocality level
Ticket data

Socio demographic
Sublocality level
Ticket data

Insights to derive
Market penetration
Frequency
Recency
Budget spent
Share of visits
Loyalty
Visit transfer
Dwell time
Transport insights
Origin-destination
Audiences attracted
Footfall
Cannibalization

Market penetration
Frequency
Recency
Budget spent
Market share
Loyalty
Audiences attracted

Depth of insights
National
Regional
Store level
Custom store groups

National
Regional
Store level
Custom store groups

Audience profiling
RF(M) & loyalty
Socio demographic
Behavioural intent

RFM
Socio demographic
Behaviourial intent

Drive to store evaluation model
Incremental visits measured

Not possible

Competitor benchmarking
Unlimited # of brands
Cross-category

Cross-category

Time-based comparisons
Back to 01/2020 for all competitors & parameters

Not possible

Service model
Daily updated web-based dashboards for all parameters & brands

Monthly, bi-monthly and sometimes weekly reports

Delivery times
Near realtime

1-4 weeks delay

Mapping
Building shapes for all of the locations of your brand and all locations of your competitors

None

Moments
Day specific (e.g. Saturday 01/04/2022)

Averages?

Pricing
Long-term contract for all locations (current & future) of your brand & competitors

Pricing for type of insight

NielsenIQ is a powerful solution if you are looking into improving store performance by optimising your product range based on actual buying behaviours.

If you're looking for in-depth brand and store global analysis, Accurat seems to be a better fit providing consumer traffic insights into your brand and that of your competitors.

Let's compare the dashboards

GFB Dashboard, Accurat comparison
Accurat Dashboard example to compare with GFB

Let's explain Accurat a bit better

Let's explain once again what Accurat does and especially what wecan do for you.