Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making.
Accurat and GFK are both great analytics solutions. But what if GFK just doesn't fill your needs? As a GFK alternative, Accurat stands out because we use realtime location data. Because of this we can provide insights with our powerful dashboards into your actual clients' behaviour and those of your competitors.
GFK
Insights are derived from surveys and ticket data
Annual Consumer Life panel
✓ Socio demo
✓ Ticket data
✓ Market penetration
✓ Frequency
✓ Recency
✓ Budget spent
✓ Market share
✓ Loyalty
✓ Audiences attracted
✓ National
✓ Regional
✓ RFM
✓ Socio demographic
✗ Not possible
✓ Own category
Back to 2020
Presentation format
4-6 week delay
Not applicable
Monthly averages
Pricing per analysis
GFK is a powerful solution if you are looking into improving understand your brand or market based on the limited insights from market research polling your customers or a market representative panel.
If you're looking for an in-depth brand, store & consumer insights & analysis platform, Accurat seems to be a better fit providing consumer traffic insights into your brand and that of your competitors based on understanding 300.000+ users.
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