Accurat vs. GFK for location analytics

Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making.

Accurat and GFK are both great analytics solutions. But what if GFK just doesn't fill your needs? As a GFK alternative, Accurat stands out because we use realtime location data. Because of this we can provide insights with our powerful dashboards into your actual clients' behaviour and those of your competitors.

Accurat

GFK

How it works?
800.000+ share location data to derive store insights across industries.

Insights are derived from surveys and ticket data

Nature of panel
Proprietary SDK for data-collection
Data-brokers

Annual Consumer Life panel

Representativity models in use
Socio demographic
Sublocality level
Ticket data

Socio demo
Ticket data

Insights to derive
Market penetration
Frequency
Recency
Budget spent
Share of visits
Loyalty
Visit transfer
Dwell time
Transport insights
Origin-destination
Audiences attracted
Footfall
Cannibalization

Market penetration
Frequency
Recency
Budget spent
Market share
Loyalty
Audiences attracted

Depth of insights
National
Regional
Store level
Custom store groups

National
Regional

Audience profiling
RF(M) & loyalty
Socio demographic
Behavioural intent

RFM
Socio demographic

Drive to store evaluation model
Incremental visits measured

Not possible

Competitor benchmarking
Unlimited # of brands
Cross-category

Own category

Time-based comparisons
Back to 01/2020 for all competitors & parameters

Back to 2020

Service model
Daily updated web-based dashboards for all parameters & brands

Presentation format

Delivery times
Near realtime

4-6 week delay

Mapping
Building shapes for all of the locations of your brand and all locations of your competitors

Not applicable

Moments
Day specific (e.g. Saturday 01/04/2022)

Monthly averages

Pricing
Long-term contract for all locations (current & future) of your brand & competitors

Pricing per analysis

GFK is a powerful solution if you are looking into improving understand your brand or market based on the limited insights from market research polling your customers or a market representative panel.

If you're looking for an in-depth brand, store & consumer insights & analysis platform, Accurat seems to be a better fit providing consumer traffic insights into your brand and that of your competitors based on understanding 300.000+ users.

Let's compare the dashboards

GFB Dashboard, Accurat comparison
Accurat Dashboard example to compare with GFB

Let's explain Accurat a bit better

Let's explain once again what Accurat does and especially what wecan do for you.